
About
Innovating across motorsports, esports, and gaming.
The future of motorsport is shaped by collaboration and a shared commitment to advancing the ecosystem to support talent development, innovation, and technical skill development.
Leadership

Jorge Fernández Peraza
(Co-Founder)
General Manager
Director and producer with over 19 years of experience specialized in social media, immersive content creation, digital animation, and e-learning. Clients: Toyota, Intel Corp, Nestle, 3M, Motorola, and more. Founder Cyan Coco Studio.

Jose Araya
(Partner)
Director of Training and Wellness
| Omega Ambassador
FIA Nacam rally Champion 2021, virtual rallies, global exhibitions including multiple world records.
Ranked 5th in the World in 2020 Dirt rally 2.0 World championship.
Only latin-American driver to qualify for Drift Masters Virtual Challenge 2020. Trainer & Bio Wellness Certified Practitioner.

Natasha Rabsatt
(Co-Founder)
Chief, Strategic Design and Innovation
Strategic Innovation Partner with over two decades of applied innovation at the intersection of emerging technology, experience design, and evidence-based learning — building strategic foundations that bring coherence and clarity to experiential systems. Founder NAR Creative.